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Building 5

67 35th Street

Floor 5

Studio C541

Keap

keapbk.com
  • Artisan Scented Candles

The secret to a perfect scented candle is a simple set of materials: wax, fragrance, a wick and a container.

The secret to a perfect scented candle is a simple set of materials: wax, fragrance, a wick and a container. Which is why we couldn’t understand that it was so hard to buy a candle that simply smelled and looked great, and didn’t cost too much. Instead, we found two types of candle: ones that were cheap, toxic and fake smelling, or the ones that were a rip-off, and sold in intimidatingly pretentious stores. Having burned many candles as roommates—on Keap Street in Brooklyn—we decided to investigate why things were the way they were. What started as a pet project, turned into something more. We Googled things, took perfumery courses, began making candles in our kitchens, and toured candle manufacturers. We discovered an archaic industry with massive incentives to use cheap, unsustainable materials (like paraffin); one that hid truths behind opaque branding. So we started Keap to make candles better: a return to a purer product made with the best materials available at a fair price—nothing more, nothing less.